Do you consider email marketing a priority for your eCommerce business? If yes, then you are on the right path. Email is considered a powerful marketing tool that helps build relationships, drive engagement, and produce higher ROI compared to other marketing campaigns.
A successful email strategy begins with finding the best email marketing software for eCommerce. If you get one, it will significantly impact the success of your business and marketing campaigns.
Whether you are initiating everything from scratch or looking for an easy way to approach your audience, this guide has the right solution.
Here are some of the best recommendations for email marketing software for eCommerce:
Omnisend is a simple yet powerful email marketing solution designed for e-commerce businesses. It comes with various features like automated SMS messaging, subscriber segmentation, and email to turn leads into customers. The best thing about Omnisend is that it offers almost everything in their free plans. You can upgrade to paid plans with the growth of your contact list. The collection of their themed templates has simplified the process of creating amazing on-brand email campaigns.
Interestingly, Omnisend integrates seamlessly with renowned website builders and e-commerce platforms such as BigCommerce, Shopify, WooCommerce, etc. Moreover, it features in-built automation workflows for eCommerce marketing designed to generate more revenue.
ConvertKit is a powerful and simple email marketing software for professional marketers, authors, and bloggers. The unique feature of this software allows you quickly create emails. It comes with manageable auto-responders that lets you send drip emails from their emailing service.
With this amazing software, you can categorize the subscribers into those who have purchased already and those who are interested. Plus, it helps to improve conversions using automated mails that seem more personal.
It is an excellent email marketing and SMS software designed for eCommerce businesses. SendinBlue is a simple-to-use software having amazing tools to make engaging emails. This platform contains beginner-friendly tools that let you create workflows for follow-up emails and send transactional emails. The best thing about SendinBlue is that it features a free-of-cost email marketing plan that allows you to send around three hundred emails in a day. You may also switch to the paid plans if you need some extra features. In addition to this, SendinBlue provides an SMTP bulk email marketing that can be used to power transactional or automated emails from the WordPress site.
Almost all the email marketing platforms are made to send emails, but Klvayio collects the customer information from multiple eCommerce sites and takes advantage of it for personalized email campaigns. It contains various abandoned cart follow-up series to enhance sales and conversions.
Furthermore, Klaviyo easily integrates with the eCommerce, web design, and CRM platforms to enhance lead generation. It provides a full-fledge automated marketing system, including ads and emails.
With around 130,000 customers, ActiveCampaign is a leading email marketing automation tool. It is a fantastic product that offers numerous solutions for B2B, B2C, and e-commerce businesses across the globe. It is considered an advanced email marketing platform having predictive and machine learning tools that allow marketers to work smartly and provides high ROI.
Furthermore, it offers outstanding deliverability rates, easily integrates with third-party tools, and excels with its compliance and security measures. Also, it comes with a pre-built CRM system to handle live chats, sales, and email campaigns.
It is another popular software in the world of email marketing. GetResponse is considered all-rounder software that collects leads, sends emails, automates marketing efforts, and creates land pages. It has become a favorite option of email marketing software for online marketers, entrepreneurs, enterprises, and online coaches/tutors. It can be easily integrated with renowned eCommerce platforms like Etsy, BigCommerce, WooCommerce, Shopify, Magento, etc.
Moreover, it provides readymade templates that allow you to make responsive landing pages. The thing which makes it best is its segmentation features that categorize the customers depending on their actions.
Hubspot is a respected and well-known tool that offers dedicated email marketing software, CRM, online forms and chat management, landing page creation, and many things in between. Hubspot provides email-campaign as a part of their sales management system and all-in-one marketing software.
Hubspot acts as a backbone of your sales and marketing that can easily generate revenue for your newsletters, marketing campaign, and the blog posts that impacts each sale. In this way, it is more of a CRM that provides automation and email marketing.
Furthermore, Hubspot features a WordPress plugin that allows sending direct emails from WordPress. Also, the plugin allows the utilization of a chat widget or Hubspot form to collect the contacts automatically from CRM without leaving WordPress.
This email marketing software is very popular among medium and small-sized businesses. It has around 14 million users and gained a great reputation for its ease of use and beautifully designed and attractive email templates.
The thing which makes this software best is its ability to integrate with a range of third-party tools, including BigCommerce, Magento, Shopify, and more. The features of this software include spam score checking, trigger-based messaging, and a range of reporting. Moreover, you can preview the message in email clients and use time-zone-based delivery and geo-targeting. If we talk about the price, then it is free for up 2000 subscribers.
Don’t Miss Out- Email Marketing Still Rules
Still, Email marketing is considered the best marketing strategy for online retailers. And if you are not taking any benefits, you are missing out on revenue and sales. The software provided in this list comes with the best features that allow you to get the maximum from your email campaigns.
You don’t need to get worried about the efficacy or performance of these tools, as they have a proven record of successful results. So, your eCommerce business will grow with them. If you are still confused or having second thoughts, it is advised to register and use free trials of this software. You will surely be able to make the best decision.